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BreakGround Partners is run by two partners. Shany builds the websites, search work and systems. Luitha runs the projects, the sales conversations and the client relationship.
How it started
BreakGround Partners was an idea long before it was a business. We kept seeing the same gap: too many agencies charge a lot, deliver little and treat a client as a monthly invoice.
They sell a standard package and put you in a tier, whether you need all of it or not. We wanted to do it properly, as a partnership, and share what we know with people who are building something they care about.
How we work
Meet the partners
Founder. Technology and operations
I build and fix. Websites, SEO, ads, CRM systems, automations and the technical set-up that connects them. I can see the problem, the solution and how to build it, and I keep the work honest.
Head of sales and client relationships
I am the person you talk to. I spent more than ten years in telecoms sales and account management, working with small and medium businesses and the partners who serve them. That taught me to listen to what a business actually needs before I suggest anything. Now I run the sales conversation, keep every project moving, and make sure you always know where things stand.
What we hold to
We learn how you make money before we propose anything, because a good plan comes from your business and not from a service menu.
There are no fixed tiers to push you into. If the audit shows a small fix is enough, the report says so, even when it earns us less.
A website is not a showcase of us. It speaks to your customer's problem and shows why they should choose you, and every number we report is tied to enquiries.
If the audit shows we are not the right people, or you do not need what we sell, we tell you now and not three months in.
How we work
If our own workflows, automations and processes failed, our business would fail with them. So we use AI to remove repeated work, never to skip judgment, and a person checks everything before it goes live.
What to expect
Honest fit check
You have an idea or a problem you can see clearly, and you are committed to solving it, but you are not sure how to connect the dots technically or in marketing. You want a real partnership, you are willing to invest in your own business, and you are open to learning and working together.
If you want the cheapest quote whatever it covers, need everything done the moment you ask, or already know exactly what to build and only want someone to carry it out, we are probably not the right fit. We work best in a two-way partnership, and we would rather say so now than start something that will not work.
What we work with
Beyond the agency
This site is for our agency. Shany's personal portfolio shows the work she has done as an individual, separate from the business.
Book a 30-minute call. No pitch, and you leave with a clearer picture either way.
Founder. Technology and operations
I build and fix. Websites, SEO, ads, CRM systems, automations and the technical set-up that connects them. I can see the problem, the solution and how to build it, and I keep the work honest.
In high school I had a computer studies project that stuck with me: market research, surveys, Excel spreadsheets and a full written case study. Then we started learning to code. I got lost in it in the best way.
Building something, designing it, watching a button work and solving the problem behind it uses my analytical side and my creative side at once. That has not changed. I studied forensic investigation first, then trained as a personal trainer and studied sport psychology, before the penny dropped: computing, digital marketing and design. Since 2022 I have worked on this full time.
She studied forensic investigation first, which is where the habit of checking every claim comes from.
She trained as a personal trainer and studied sport psychology before switching to computing and design.
She likes work that uses both sides at once: the spreadsheet and the design.
It began with a high school computer studies project, market research, surveys and a written case study.
Head of sales and client relationships
I am the person you talk to. I spent more than ten years in telecoms sales and account management, working with small and medium businesses and the partners who serve them. That taught me to listen to what a business actually needs before I suggest anything. Now I run the sales conversation, keep every project moving, and make sure you always know where things stand.
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We will score your site and send a plain-English fix list. It is free and the report is yours to keep.
