Home / Services / Paid ads

Google and Facebook ads management that runs in your account and reports in plain numbers.

Google ads and Facebook ads, Instagram included: you pay the platform directly, we manage the campaigns, and the report counts qualified enquiries, not clicks.

Facebook, Instagram, Google and Meta ads next to a cost per lead tag and a target

What is included

Everything on the list, in the price.

  1. 01

    Tracking first

    Pixel, conversion API and analytics events set up and tested before a rand is spent.

  2. 02

    Built paused, reviewed with you

    Every campaign is signed off before it goes live.

  3. 03

    Audiences and keywords from your customer

    Chosen from how your buyers actually search and behave.

  4. 04

    Creative and copy

    Ad batches built around real fears and objections in your market, tested against each other.

  5. 05

    Your own account

    You hold the account and pay the platform. Our fee is a separate line.

  6. 06

    Reports and check-ins

    A monthly report on cost per qualified enquiry, plus a check-in every two weeks on lead quality and what to improve.

Does this sound like you?

If any of these fit, read on.

  • You have spent on ads and received vague reports.
  • Nobody can say how many enquiries the ads produced.
  • You are not sure ads are the right move yet.

See it in motion

Spend tracked to enquiries.

An illustration of a dashboard where results are tracked against what you spend. Figures shown are not real client data.

How it works

Four steps, in this order.

  1. 1

    Check the foundation

    If the site cannot convert, ads only buy more of the same. We tell you first.

  2. 2

    Build and review

    Tracking, campaigns and creative prepared and approved.

  3. 3

    Launch small

    At least 7 days before judging anything, so the platform can learn.

  4. 4

    Improve

    Cut what does not work, feed what does, report every month.

Client work

Vshopper

For Vshopper, where most sales close in store, the plan counts Add to Quote as the conversion that matters, so ads are judged on the right thing.

Read the case study

Add to Quote as the goal

What it costs

Meta Ads or Google Ads management

R8,100 a month and up, plus a setup fee. Ad spend goes to the platform, never through us.
  • Management fee shown on its own line
  • A check-in every two weeks on lead quality
  • No pay-per-lead and no commission
  • Minimum spend: Meta from $1,500, Google from $1,000
See all pricing

Questions, answered

How much should I spend on ads?
Enough for the platform to learn. In South Africa that is roughly R6,000 to R12,000 a month on Meta and from R5,000 on Google. In the US, from about $1,500 on Meta and $1,000 on Google.
Do you take a cut of my ad spend?
No. You pay the platform directly. Our management fee is separate and visible.
What if the ads do not work straight away?
Ads need time, because the platforms learn from data and results build the longer a campaign runs. Every campaign is built paused and approved by you, and if the site is the problem we tell you before you spend.
Do you run both Meta and Google?
Yes, and we will tell you which one fits your business first. Many businesses only need one to start.

Ready to break ground?

Start with the free audit, or book a 30-minute call. Either way you leave with something useful.