What we know and what we do not
The companies behind AI assistants do not publish exactly how they choose which businesses to mention, and it changes. Google's own page on AI features and your website is the clearest public guidance. So nobody can honestly promise you a mention. What we can do is look at what makes a business easy to understand and quote, and fix what gets in the way.
Clear pages beat clever pages
An assistant has to read your site to say anything about you. A page that states plainly what you do, where, for whom and at what scale is easy to quote. A page that hides the answer in an image, a pop-up or a slideshow is not.
Consistent facts
Your business name, address, phone number and services should match everywhere: your site, your Google business profile and the directories. When sources disagree, a careful assistant has less reason to trust any of them.
Structured data
Structured data, often called schema, is a label in the page code that says this is a business, this is a service, these are the opening hours, this is an answer to a question. It is written for machines. A site without it is harder to read for both search engines and assistants.
Questions answered directly
People ask assistants full questions. Pages with a short, honest answer to the questions your customers really ask, such as what it costs, how long it takes and who it suits (our pricing page does this), are easier to draw from than pages that only describe themselves.
Being found at all
If Google cannot index a page (why that happens), it is unlikely to feature anywhere else. On one B2B site, 39 pages were not being indexed because of a single setting. Fixing it came before anything else. Real reviews and mentions from other sites also help, and they come slowly.
What we do about it
We check AI-search readiness as part of the free audit and fix the technical and content reasons a site is missed, which is our AI search service. We cannot guarantee a mention, and we do not claim to.
